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Nissi Health Coaching

Bais Medrash of Howell

UpTikManagement

Nissi Health Coaching

Health & Metabolic Coaching Brand Revamp

The client

Nissi runs a health coaching practice with a fundamentally different approach to healing metabolism, especially for chronic dieters and clients with complex or sensitive health situations. Her success rate was strong, but her marketing didn’t reflect the depth or effectiveness of her work.

The challenge

Her existing website and ads weren’t clearly calling out her ideal client or capturing the incredible experience people have when they actually speak with her. The messaging undersold her value and didn’t emotionally validate the audience she serves best.

What I did

We fully reworked her website messaging to mirror the experience of a real conversation with Nissi, where clients feel deeply understood, supported, and hopeful.

The focus was on validation, clarity, and trust.

Alongside the website, we created:

  • A targeted ad that clearly spoke to her ideal audience
  • An advertorial built around composite client stories and program information, allowing readers to recognize themselves in the narrative and see a different approach.

The result

People finally felt seen. Inquiries increased, conversions soared, and her brand began reflecting the true power of her work. The messaging now does justice to the results she consistently delivers.

Bais Medrash of Howell

Community Fundraising Campaign

The client

A growing neighborhood in Howell, NJ. Their Shul started in a garage and then graduated to a basement. But with the rapid growth of the community, they were in need of a permanent Makom Torah U’Tefillah.

The challenge

They needed to raise $750,000 to purchase a centrally located property, and they needed every member of the community to feel personally invested in the mission.

What I did

We built a full campaign strategy designed to unite, motivate, and sustain momentum:

  • Created a clear, memorable campaign theme and visual identity
  • Designed event invitations and messaging for a major community gathering
  • Wrote a campaign webpage that reflected the urgency and vision of the campaign
  • Developed large-scale visual fundraising tools, including a progress odometer and public recognition elements that tracked momentum in real time

The result

The campaign exceeded expectations.The community was revved up to meet their goal, and they did!. The funds were raised, and the Shul was successfully purchased. More importantly, the campaign strengthened community pride and collective ownership of the vision.

UpTikManagement

High-Stakes Pitch Collateral (24-Hour Turnaround)

The client

A fast-growing TikTok management agency that handles influencer sourcing, ad strategy, analytics, and execution end-to-end for eCommerce brands.

The challenge

They had a critical pitch with a high-level potential client and wanted something tangible and polished to leave behind, something that would clearly communicate their value after the meeting ended. The meeting was scheduled for the next day.

What I did

On a  Write Away™ day we:

  • Extracted and clarified their full service offering
  • Wrote a concise, compelling brochure that positioned them as professional, strategic, and results-driven
  • Worked alongside design to have the brochure designed, printed, and ready overnight

The result

They walked into the meeting with confidence and left behind a piece that reinforced their credibility. The client followed up, and signed on! The UpTk Management team also reported that having professional collateral fundamentally changed how grounded and legitimate the pitch felt, as they were presenting.

Sarah Landau